I was a guest today at my grandmother's gym. The workout was great. It was refreshing to be able to run again now that I have some new sneakers that help me instead of injure me...
BUT.... what about the flashing screens in front of the treadmills? It reminded me of the last time I went to a doctor, when a promotional video was playing on loop telling me all the medicines that could make my life better. Posters promoting medicines were on every wall. It felt like I was in "Clockwork Orange," and narrowly escaping brain washing.
The gym? The screens showing TV shows didn't bother me. Neither did the music videos, even if they looked like soft-core porn. I could ignore them, although it was mildly amusing that that's what the chain gym chooses to play for its diverse demographic. Old and young, overweight, fit... everyone gets shown soft core music videos.
It's the commercials that bothered me. Every few videos the gym would interrupt the music programming to promote injection-less skin tightening, topping off your summer tan, whitening your teeth, dropping a dress size in a week with some medical procedure that doesn't involve surgery. Wow, just what everyone wants to see while running on a treadmill. Are your teeth perfect? Want to drop a dress size? Are those wrinkles on your face? Mixed with skinny singers dancing.... Hm... Way to go, positive encouragement! At least they have a motivational quote next to the TV screen, "You can do it! Run another .5km!"Hm...
Maybe this is what it feels like to run through a video version of a fashion magazine...
Anyway... this advertising system must work? Do people really get off the treadmill and sign up for a tummy tuck? Why else would the videos be shown?
No wonder people walk around all day with their i-pods on. How else to shut out all the infomercials? That is... if the songs passing through their ear buds aren't infomercials too.